Refreshing History

Tgestiona boasts a storied legacy in the Peruvian market, standing as the foremost company in facility management. This esteemed position is the result of years of dedication to excellence and a commitment to high-quality service. However, the challenge lay in crafting a new strategy to broaden Tgestiona's service offerings. This entailed not only expanding the range of services but also adeptly conveying their established market leadership while introducing innovative dimensions to their business portfolio.

To achieve this, the strategy needed to highlight Tgestiona's strengths and proven track record, leveraging their reputation to build trust in new service areas. This approach involved market research to identify emerging needs and trends, fostering a culture of innovation within the company, and ensuring that new services were seamlessly integrated into the existing framework. The goal was to maintain the high standards that Tgestiona is known for while also positioning the company at the forefront of the facility management industry with cutting-edge solutions and enhanced value propositions.

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Facilitating a seamless transition from the current brand identity to the newly proposed one is paramount. This delicate process involved meticulously preserving the brand's rich history and accomplishments while refining and amplifying its unique visual elements. The goal was to create a modern, forward-thinking image that resonates with both long-time clients and new audiences.

To achieve this, it was crucial to retain the core values and recognizable aspects of the existing brand, ensuring continuity and loyalty among existing customers. Simultaneously, the visual identity needed to be refreshed to reflect innovation, agility, and the brand’s commitment to staying ahead of industry trends. This included updating the logo, color palette, typography, and other visual assets to create a cohesive and contemporary look that stands out in the competitive market.

In addition, the new brand identity needed to be communicated effectively across all platforms, from marketing materials and digital presence to customer interactions and service delivery. This comprehensive approach ensured that the transition not only enhanced the brand’s appeal but also reinforced its position as a leader in the facility management industry.

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We crafted a versatile brand strategy that enables both business proposals to thrive concurrently, harmonizing their unique strengths and market positions. This strategic approach ensures that each proposal can operate independently yet complement each other, maximizing overall brand impact and market reach.

Following this, we meticulously designed a visual identity that revitalizes key elements in a contemporary manner. This included updating logos, color schemes, and typography to reflect modern aesthetics while maintaining a connection to the brand’s heritage. The new visual identity was crafted with a keen focus on digital functionality, ensuring that it performs seamlessly across various digital platforms and devices. This adaptability is crucial in today's digital-first environment, allowing the brand to engage effectively with its audience through websites, social media, mobile apps, and other digital touchpoints.

The result is a cohesive and dynamic brand presence that not only honors the brand’s legacy but also positions it as a forward-thinking leader in the industry, ready to meet the evolving needs of its market.

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