Upscaling Conversion
Trusting Experience
Challenge
Effectively convey comprehensive knowledge about nutritional supplements to consumers in a clear and organized manner, further cementing the trust that Mason has earned as esteemed experts in supplements and promoting both physical and mental well-being.
Goal
The primary goal was to enhance the conversion funnel by optimizing user flow to drive sales. Furthermore, we aimed to elevate the user experience through meticulous information organization, delivering valuable content to consumers, and enhancing visual appeal with a modern interface.
Solution
We conducted extensive research into user needs throughout the purchasing process, focusing on providing them with valuable information. Utilizing an agile digital product design approach, we develop Mason's new E-commerce platform, aligning with user expectations and streamlining the purchasing journey. As a result, we achieved a remarkable 20% increase in conversion within the initial 2 months after launch.
GAllery
