Filarmonia

How do you transform niche content into a profitable venture? Our challenge was to draw new audiences to the singular, emblematic radio station dedicated to classical music. Filarmonía defies convention by offering exclusive content, steadfastly upholding its principles while striving for economic equilibrium.

Achieving an expanded audience to drive increased radio revenues is our goal. Our brand strategy envisions scaling Filarmonía across diverse contexts, aiming to extend beyond radio and innovate with new business models for the future.

We propose a strategic approach to enhancing our brand, beginning with the radio station unveiling a fresh visual identity. This initiative will be complemented by bolstering our social media presence and creating new avenues for engagement, including concerts, masterclasses, and beyond.