Yape Tienda

The biggest challenge for the Yape Tienda project was the absence of prior experience within the Credicorp group in the retail sector. This gap required the team to embark on a steep learning curve to understand the nuances and intricacies of retail platform behavior and how to seamlessly integrate it into an engaging and efficient shopping experience. The design perspective necessitated not only a deep dive into user behavior and platform functionality but also a strategic approach to interface design and user experience optimization.

Furthermore, the technical limitations posed by the retail provider, Vtex, added an additional layer of complexity. These constraints required the design team to be highly adaptable and responsive, continually iterating and refining solutions to ensure they met the technical specifications while still delivering a high-quality user experience. Each release demanded innovative problem-solving and a keen attention to detail to implement the most effective and viable solutions, ensuring that the platform could scale and evolve to meet user needs.

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The initial goal was ambitious: to launch the first-ever marketplace for the Credicorp group within a record timeframe of just 6 months. This required meticulous planning, rapid development, and seamless execution. The target set for the first 3 months post-launch was equally challenging, aiming for users to complete 25,000 transactions on the app. Achieving this milestone would not only demonstrate the platform's robustness and appeal but also establish a strong foundation for future growth and user engagement. The pressure was on to deliver a high-quality, fully functional marketplace that could quickly gain traction and meet these ambitious objectives.

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The first step in the process was to solidify the value proposition of Yape Tienda. This was achieved through a series of ideation workshops with potential users, aimed at deeply understanding their needs and pain points. These interactive sessions provided invaluable insights that helped shape the core features and functionality of the platform.

With a clear understanding of user requirements, the next phase involved designing the desired experience flow, outlining how users would interact with the marketplace from start to finish. This comprehensive design served as a blueprint, guiding the development process to ensure a seamless and intuitive user experience.

Finally, the team focused on refining this comprehensive design into a minimum viable product (MVP). This entailed prioritizing essential features and functionalities that would deliver the most value to users while allowing for quick deployment and iterative improvements. The MVP approach ensured that Yape Tienda could be launched swiftly, with the flexibility to adapt and expand based on user feedback and evolving needs.

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